12 Best Ecommerce Tools to Drive Sales and Growth in 2025

Choosing the right ecommerce toolkit is essential for boosting your sales and elevating your business. Here are 12 types of tools that can help you run a successful creator’s business.

What are ecommerce tools?

Ecommerce tools are software solutions that help creators and businesses start, manage, and optimize their online sales. This could include an email marketing tool for nurturing leads, a smart tool for project management, a live chat feature to ease your customer care team's workload, or an app for automatic social media management.

For small businesses and solo creators, selecting the right tools is especially important. The right choices can not only streamline operations but also allow for achieving results that would typically require a full dedicated team.

So, ready to explore the essential ecommerce tools for 2025? Let's dive in!

Top ecommerce tools for 2025

Depending on your business needs, the list of must-have tools can vary. Below, we’ll categorize them based on their primary purpose.

And before you start wondering, 'Do I really need them all to be successful?' – not necessarily. Some may not suit your current stage, but the good news is that there are solutions, like Easytools, that cover all the essential areas within a single tool.

1. E commerce platforms – Tools for selling your products and managing your sales. Best for large-scale stores that require inventory management and shipment.
2. Shopping cart software – Online selling tools, perfect for digital products, these platforms often function like traditional ecommerce sites but with less complexity and greater flexibility.
3. Social proof and customer feedback tools – Ecommerce marketing tools, essential if you don’t have time to manually collect reviews. These tools can also help you leverage existing reviews to boost conversions.
4. Analytics and reporting tools – Today's ecommerce analytics go far beyond just counting views and clicks. With the right tools, you can truly understand your users and make smarter business decisions.
5. Content creation tools – Content creation is evolving at lightning speed, especially with the rise of AI tools. Leveraging these tools can significantly enhance content quality and accelerate the content creation process.
6. SEO optimization – Optimizing your content to rank high on Google would be a serious headache without the right tools – even with a dedicated SEO team on board.
7. Email marketing –"Building an email list is still a foundation of most successful online businesses. It's worthwhile to invest in tools to help with lead nurturing and automation, not just sending your next newsletter.
8. Marketing automation  – There are plenty of marketing processes that can (and should) run on autopilot. Fortunately, there are fantastic no-code tools that can help you take advantage of that.
9. Social media scheduling tools – Tools that allow you to optimize the time spent on your online presence by scheduling publications in advance.
10. Advertising tools – Platforms for creating paid ads that attract more visitors to your store and support your growth.
11. Customer relationship management (CRM) – Different types of tools help you structure and manage your customer base with peace of mind. They can range from large, advanced platforms to smart, yet simple, Airtable databases.
12. Live chat and customer support tools – Tools that support your team in providing the best customer experience.

1. E-commerce platforms

This is the go-to software for businesses handling bulk or multi-product sales. It usually comes with tools to build your storefront or website, launch and manage sales campaigns, handle shipping, manage inventory and keep track of product availability. Ideal for running an online store with lots of products.

But if you’re a solo creator selling digital goods, this might be more than you need.

Key functionalities:

• Product catalog management
• Online store builder
• Payment gateway integration
• Order & inventory management
• Analytics and reporting
• Reviews & ratings
• External integrations with tools and plugins

[fs-toc-omit]Shopify

One of the most popular ecommerce platforms out there, offering a drag-and-drop store builder, tons of built-in features, and a huge app ecosystem.

It’s a solid pick for bulk selling and works especially well for businesses with a wide range of physical products. That said, it can get pricey and might feel a bit limiting when it comes to customization.

[fs-toc-omit]WooCommerce

WooCommerce is the go-to platform for those already using WordPress as their website builder. It’s open-source, highly customizable, and gives you full control over your store’s design and features.

Perfect for businesses that want flexibility and are comfortable getting hands-on. Just keep in mind – it comes with a learning curve and takes some technical know-how to really make the most of it.

[fs-toc-omit]BigCommerce

BigCommerce is a strong pick for businesses looking for flexibility and room to grow. It’s packed with powerful tools for managing large inventories, complex product catalogs, and selling across multiple channels – like Amazon, eBay, and social media.

It’s a reliable platform, but it can feel a bit overwhelming for solo creators, and some of the features might be more than you actually need.

2. Shopping cart software

Another way to sell online is by skipping the whole store-building process and using a shopping cart solution instead.

These tools let you create a payment link or a simple one-page checkout in minutes – no need to build a full store or even set up a website. It’s a fast, low-hassle way to start selling right away.

Easycart is a one-click checkout solution that makes selling digital products simple and fast. It supports everything from subscriptions to gated content, and handles delivery, reviews, and conversion boosts automatically. With a built-in network of 500k+ buyers and smooth integration with your existing tools, it’s a smart, no-fuss way to launch and grow. It's also a part of Easytools – a comprehensive suite of tools for online creators, all under one subscription.

3. Social proof tools

One of the must-have ways to boost your ecommerce efforts is leveraging social proof. Let's be honest – hunting your customers for reviews can be very time consuming.

That's why you need ecommerce solution that will speed up and automate this process, while still keeping a personalized customer experience.

Key functionalities:

• Automatic collection of video and text testimonials
• Manual testimonial entry and import from external sources
• In-browser video testimonial recording
• Testimonial management
• Creation of "Wall of love" and embedding testimonials on website
• Widgets and design templates to display reviews
• Multiple display formats (e.g. wall, carousel)
• Real-time sales notifications

[fs-toc-omit]Senja

Senja is an all-in-one solution for collecting, organizing, and showcasing testimonials. You can capture video testimonials right in the browser, with automatic transcription and smart tagging to keep things organized.

It also pulls in testimonials from 30+ platforms. With no-code, customizable displays like “Wall of Love” pages and widgets, it’s perfect for showing social proof in a clean, professional way.

[fs-toc-omit]Testimonial.to

Testimonial.to is a strong choice if you need lots of integrations and want to collect testimonials from different sources. It supports direct submissions, pulls from review sites and social media, and works well with tools like Zapier, HubSpot, and Slack.

You also get landing pages designed to boost conversions, flexible embed options, and detailed analytics to track performance

[fs-toc-omit]Easylove + Easyticker

Easylove and Easyticker are both part of the Easytools suite and come with a single subscription. Easylove helps you collect testimonials automatically and display them on a fully customizable wall of love, while Easyticker shows real-time sales notifications to your site visitors.

Both tools integrate Easycart checkouts with a single click – so you can show reviews right at checkout and boost your social proof with live sales data.

4. Analytics and reporting tools

To make smart, informed decisions for your ecommerce business, you need data – and not just raw data, but digestible insights. Ecommerce analytics tools allow you to understand where your traffic is coming from, what customers are doing on your site and how to optimize conversions and increase sales.

These tools help you optimize your store, fix problem areas and identify growth opportunities.

Key functionalities:

• Purchase and conversion tracking
• Identify where users drop off in the purchase funnel
• Website and product performance insights
• Advanced segmentation and filtering
• Heatmaps and session recordings
• Event-based tracking for detailed customer journey mapping

[fs-toc-omit]Google Analytics

There are many tools out there, but Google Analytics, or GA4, still remains the top ecommerce analytics tool. It follows the entire customer journey – from product views to purchases – and helps you understand traffic sources, campaign performance, user engagement, and drop-offs.

Implementation is straightforward: you add a tracking code to your website (often via Google Tag Manager) and enable ecommerce tracking in your settings, though advanced setups may require some developer assistance.

[fs-toc-omit]Mixpanel

Great for deep behavioral insights with event-based tracking. It offers tools like funnel analysis, cohorts, and revenue attribution to understand not just what users do, but why. Ideal for improving user journeys, running A/B tests, and making product tweaks based on data.

Implementation is easy – typically just adding a JavaScript snippet to your site and placing track calls where needed

[fs-toc-omit]Microsoft Clarity

Microsoft Clarity stands out because it’s completely free – offering unlimited heatmaps and session recordings with no traffic limits. It includes advanced filtering, area heatmaps, AI-powered summaries, and strong privacy compliance (GDPR/CCPA). Clarity doesn’t sample or cap your data, works well with dynamic and responsive sites, and integrates smoothly with Google Analytics.

A great choice for businesses wanting deep insights without the cost or complexity of paid tools.

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5. Content marketing tools

The approach to ecommerce has completely shifted with the rise of AI-powered content tools, changing how businesses create, optimize, and scale their content.

Key functionalities:

• Content research
• Content creation (written, visual or video)
• Content planning and scheduling
• Content distribution

[fs-toc-omit]Canva

Canva remains indispensable for creating professional, branded visuals and product images quickly, thanks to its intuitive drag-and-drop interface and vast template library. It enables ecommerce teams to produce high-quality graphics for social media, ads, and product pages without needing design expertise.

[fs-toc-omit]Jasper

It's is a leading AI writing assistant that helps ecommerce businesses generate persuasive product descriptions, blog posts, email campaigns, and social media content at scale. It ensures brand consistency, saves time, and keeps up with the high demand for fresh, engaging copy across multiple channels.

[fs-toc-omit]AI Chatbots

A great option for ecommerce businesses or solo creators who aren’t ready to invest in dedicated content tools just yet. Chances are, you’re already using tools like Perplexity or ChatGPT day-to-day.

While they’re not ideal for creating publish-ready content, with smart prompts and a bit of supervision, they’re incredibly useful for research, content reviews, and refining your tone and style.

Example: This article was written 100% by a human – but with help. Perplexity handled the research, and ChatGPT-4o helped polish the content. The result? It probably came together 10x faster.

6. SEO tools

While SEO is closely tied to content creation, it deserves its own spotlight. Writing content for your ecommerce site is one thing – but getting people to actually read it means ranking well on Google, and that’s a whole different game. That’s where SEO tools come in.

Ecommerce businesses of all sizes use these tools to track performance, optimize existing content, and create new, highly optimized pieces that truly support their marketing efforts.

Key functionalities:

• Keyword research
• SERP analysis
• SEO performance tracking
• Competition analysis
• SEO optimization

[fs-toc-omit]Ahrefs

Ahrefs is one of the best tools to build and boost your SEO strategy. It helps you find the best keywords for your product, analyze competitor strategies, track your search rankings, and fix technical issues that could be hurting your visibility in search results.

[fs-toc-omit]SurferSEO

Among all tools for SEO content creation and optimization, SurferSEO consistently delivers top results. Backed by advanced AI and data-driven insights, it’s known for significantly boosting organic traffic and search rankings. Key features include the Content Editor, AI Content Generator, and AI Humanizer. That said, it can be a bit pricey – especially for smaller online businesses.

7. Email Marketing

Yes, email is the dinosaur of the online world but it doesn't take long to realize that it's still the foundation for successful marketing campaigns.

Every successful online business knows that an email marketing platform has a central role in any set of ecommerce tools. Choosing the right email marketing tools can significantly impact your overall marketing efforts.

Key functionalities:

• Email creation and editing
• Subscriber list management and segmentation
• Campaign management and automation
• High deliverability and compliance
• Reporting and analytics
• Integration with other tools

[fs-toc-omit]MailerLite

Trusted by top ecommerce brands, MailerLite consistently ranks high for content deliverability. It’s packed with all the essentials – automations, drag-and-drop and HTML editors, signup forms, A/B testing, RSS-to-email, websites, ecommerce integrations, and a robust API. It’s also a smart pick budget-wise, with a generous free plan for up to 1,000 subscribers or 12,000 emails per month.

[fs-toc-omit]Substack

Substack is a great option for ecommerce businesses looking for a simpler email solution. If your main goal is to start a newsletter, publish it online, and send it to your subscribers, it’s definitely worth exploring – especially since it’s free until you launch a paid newsletter.

8. Marketing automation and optimization tools

Most of the best tools for ecommerce include at least some level of automation. From email flows and lead nurturing to abandoned cart recovery, these features help save time and drive more sales with less manual effort.

Before you start searching for dedicated marketing automation solutions, take a closer look at your current toolstack. You might be surprised by the automation features your existing tools provide – and they could be more than enough to get started.

Key functionalities:

• Automated marketing messages and campaigns
• Personalization and segmentation
• Workflow automation
• Integration with ecommerce platforms and CRM
• Sales process automation

[fs-toc-omit]Easytools

Easytools includes a dedicated automation features that lets you connect your cart with your favorite tools in just a few clicks. Use it to send buyer data to your email platform, grant access to communities for active customers only, and trigger automatic cart recovery emails to reduce churn and boost conversions.

[fs-toc-omit]MailerLite

On top of its solid email marketing features, MailerLite also offers automation tools to help you boost sales, save time, and keep your audience engaged. Its easy drag-and-drop automation builder and ready-made workflow templates make setting up automations simple – even for total beginners.

[fs-toc-omit] Make.com

If you’re looking for more advanced or custom automation, Make.com is definitely worth exploring. It lets you connect thousands of ecommerce tools, share data, and run automated workflows. There’s a bit of a learning curve – and you might need some expert help – but the possibilities are nearly endless.

9. Social media management tools

There’s no denying that social media is a powerful ecommerce marketing channel. But running social for an online store is a whole different game compared to managing a personal profile.

You’ll need proper tools to stay organized – whether it’s for scheduling posts, engaging with customers across touchpoints, or tracking performance. Don’t assume the two are the same – it takes a strategic approach to make it work.

Key functionalities:

• Content scheduling and publishing
• Social inbox/stream monitoring
• Direct messaging management
• Performance tracking
• Audience insights
• Advertising Management

[fs-toc-omit] Buffer

Buffer is a popular social media management platform that helps individuals and teams create, schedule, and publish content across multiple channels from one dashboard. It includes built-in analytics to track engagement, audience insights, and post performance—plus an AI assistant to help with content creation and optimization.

[fs-toc-omit] Raadar

Radaar, on the other hand, offers a more all-in-one approach. Along with scheduling and publishing, it includes a unified inbox for managing DMs and comments, social listening, task and password management, and real-time content scoring. It also integrates directly with design tools like Canva and VistaCreate, making it a solid choice for teams that want everything in one place.

10. Advertising tools

Google Ads and Facebook Ads are go-to platforms for ecommerce businesses looking to run highly targeted ad campaigns. With massive user bases, global reach, and deep data insights, they’ve become the backbone of most digital marketing strategies.

It’s easy to see why even the biggest ecommerce brands rely on these two giants to fuel long-term growth and visibility.

[fs-toc-omit] Google Ads

Key functionalities:

• High purchase intent audience
• Vast reach
• Targeted advertising
• Measurable results
• Cost control

[fs-toc-omit] Facebook and Instagram Ads (Meta Ads)

Key functionalities:

• Large and diverse audience
• Detailed audience targeting
• Visual and engaging ad formats
• Retargeting capabilities
• Lower barrier to entry

11. Customer relationship management

There are several ways to set up a customer management system. You can choose a ready-to-use CRM platform or create a smart Airtable form that connects with your data sources.

The goal is simple: to run effective business operations, you need a clear, organized view of your customer database.

Key functionalities:

• Contact management
• Lead and opportunity management
• Workflow automation
• Sales forecasting and analytics
• Reporting and dashboards
• Customer segmentation
• Customization and scalability

[fs-toc-omit] Zoho CRM

Zoho CRM is a solid choice for both solo creators and online businesses. While it comes with a bit of a learning curve, it offers a generous free plan and affordable paid options. Key features include powerful automation, intuitive pipeline and contact management, real-time notifications, and multichannel communication tools.

[fs-toc-omit] Airtable

Alternatively, if you’re feeling overwhelmed – or just don’t need all these tools and features of major CRMs – Airtable lets you build your own custom system for tracking contacts, sales, and customer interactions. Instead of adapting to a one-size-fits-all solution, you create tables, fields, and views that fit your unique business needs – and adjust them as you grow.

12. Live chat and customer support tools

Anyone who manages their online store knows how much time customer inquiries can take. But ignoring them isn’t an option—quick, helpful responses lead to happier customers, better reviews, and more repeat business. In fact, great customer support can be a key differentiator for any ecommerce store.

That’s where AI-powered customer support automation tools come in. They help cut down response times significantly, which can have a big impact on overall customer satisfaction.

Key functionalities:

• Chatbots that you can add to your ecommerce website
• Virtual Agents aka more advanced chatbots
• AI-powered Knowledge Bases
• Automated Email Response Systems
• AI-powered Voice Assistants

[fs-toc-omit] Zendesk

A customer service platform built for scale, offering a powerful ticketing system, multi-channel messaging (web, email, social, phone), a self-service knowledge base, workflow automation, and advanced analytics. It’s best suited for medium to large ecommerce businesses or enterprises that need a robust solution to manage high volumes of customer interactions across multiple channels.

[fs-toc-omit] Livechat

LiveChat is a real-time messaging tool, perfect for small to medium-sized businesses looking for a simple, responsive way to engage website visitors and offer instant support. Key features include customizable chat widgets, real-time visitor tracking, and offline messaging that automatically turns into support tickets.

[fs-toc-omit] User.com

User.com is actually an all-in-one marketing automation and CRM platform that combines live chat, email marketing, sales automation, and customer data management. It unifies customer communication and automation within a single platform, making it easy to manage the entire customer journey from acquisition to retention.

Ecommerce AI tools

How could we not give AI its own position somewhere on this list? AI is revolutionizing ecommerce software by introducing automation, personalization and data analysis. AI ecommerce tools help you manage repetitive tasks, enhance customer experience, improve product recommendations and streamline operations.

The good news? Most major ecommerce platforms already offer useful automation features and AI-based ecommerce functionalities – or are likely to roll them out soon.

Here’s a list of AI tools for ecommerce businesses that haven’t been mentioned yet – but are definitely worth exploring:

• Granola - AI-powered workspace that transcribes, organizes, and lets you search or chat with meeting notes
• ElevenLabs - Advanced AI audio platform that creates ultra-realistic voiceovers, speech synthesis, and voice cloning
• Opus Clip - AI video tool for ecommerce that automates the creation, editing, and branding of ads and user-generated content
• Writesonic - AI writing platform that rapidly generates high-quality, SEO-optimized content for product descriptions, ads, blogs, and marketing material
• Notebook LM - AI-powered notebook from Google designed to act as a virtual research assistant

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Every Online Store Can Be Improved With the Right Ecommerce Tools

As you can see from the ecommerce tools list above, there are lots of moving parts in every successful ecommerce operation. Each of them can be improved, upgraded, enhanced or expanded when you use ecommerce tools that offer comprehensive support for the key metrics of their performance.

Tools to create texts, images, email campaigns and more? Check. Tools to increase your online visibility, operational efficiency and customer satisfaction? Check. Tools for...well, you get the idea. There is no aspect of an online business that can't be taken to another level with the right ecommerce features.

Take a careful look at your operations and think about how the right tools can help you work smarter, scale faster, and make your ecommerce presence even more successful!