Kajabi vs. Teachable: Which is better for creators?

Kajabi vs. Teachable: Which is better for creators?

As a tutor or course creator, you are aware of how much value your expertise can bring to many people. 

If you are reading this article, you must be ready to turn that knowledge into digital products, market them, and sell them. It could be a coaching program or a full-blown course. If that’s your strategy in 2025, you’re on the right track. 

After all, research shows that the global e-learning market continues to expand annually and has already surpassed $300 billion, presenting an opportunity to tap into with the right platform.

Turning your ideas into a real business starts with choosing the right platform, and you may have looked into Kajabi and Teachable while searching.

Both platforms may have shown up as recommendations, but deciding what to go for is not always straightforward. 

With the two tools having different pricing tiers, overlapping features, and plenty of fine print, making a decision can be hard.

That is exactly why I put both Kajabi and Teachable to the test. I wanted to explore how each one actually handles the creator’s essentials, like building courses, running memberships, selling digital products, and collecting payments.

While the focus here is on these two tools, I’ll point out where Easytools steps in with features that go further.

By the end of this article, you’ll know where Kajabi excels, where Teachable fits better, and how Easytools compares if you’re looking for an alternative that addresses problems neither of them fully solves.

Kajabi vs. Teachable: Quick comparison

Kajabi vs. Teachable: Which is better for selling online courses?

I’d say Teachable is better than Kajabi when selling online courses.

Kajabi

The course set-up is easy in Kajabi, which allowed me to create one easily on my first try. The steps were clear enough to guide me from naming my course to uploading its content. 

Kajabi generates a template or outline you can use as a guide to add videos, PDFs, audio, drip schedules, quizzes, and other course content to build one. 

During my test, I added a sample quiz for learners to answer.

While creating your course, you can set its pricing as part of the creation workflow. You can also make the course either free or paid. 

Kajabi features a responsive player and supports delivery, which is a notable advantage over Teachable. However, its design feels generic, and it does not offer much customization to style things your way. 

Nonetheless, if you value speed and structure, the clear course setup provides a straightforward way to launch a course.

Teachable

Teachable felt simpler, which allowed me to create a course by setting up a pricing plan, adding sections, and uploading lessons one at a time. 

You can use its drag-and-drop builder to organise the course's content. It includes additional items, such as quizzes and issueable certificates, which add value to your course. 

Teachable’s player felt less responsive but definitely cleaner than Kajabi’s. The branding options were also quite limited. 

Teachable strikes a balance between control and ease, making it approachable for beginners while still allowing you to manage subscriptions and ongoing course updates.

Teachable is for coaches who lean on usability and clarity over advanced settings.

Verdict

While both platforms deliver, Teachable edges ahead in the area of selling online courses. 

Its builder and player feel user-friendly, making it easier to design, price, and deliver your courses without issues.

Kajabi vs. Teachable: Which is better for selling membership programs?

Teachable is better for selling membership programs when compared to Kajabi.

Kajabi

Kajabi makes setting up memberships quite practical. You can create an “Offer,” or a pricing tier, connect it to exclusive content, and then turn it into a subscription. 

Kajabi then allows you to link this subscription directly to your products so you can manage them easily. 

Kajabi also comes with a built-in community feature that you can use as a private forum for your members to engage and access updates. 

Although it's an all-in-one community, it feels flat; however, it works well in managing a small group of members. You may be limited when the membership numbers grow.

Kajabi wins over Teachable in terms of structure. You can bundle lessons, updates, and groups under one subscription without the need for other tools. 

If you are a course creator or educator seeking an organized environment with everything in one place, Kajabi is worth considering.

Teachable

Teachable approaches memberships through its subscription pricing model. You can create ongoing content privately, behind monthly or yearly plans, and this gives you flexibility to deliver courses or lessons on a schedule. 

Aside from that, Teachable's communities offer more customization options compared to Kajabi. Here, you can create a branded social space, set access levels, and put your members into groups. 

I'd say it is simpler than Kajabi’s forum-style setup and gives you a more engaging place to interact with members. 

In contrast, I found it quite basic, especially as I was looking forward to some advanced community features. 

But in the end, Teachable offers a balance between monetisation and engaging members.

Verdict

When it comes to memberships, Teachable has the upper hand over Kajabi due to its community setup and flexible subscription model. 

Kajabi appears more structured, but Teachable provides the platform to connect and engage with members.

Kajabi vs. Teachable: Which is better for selling any type of digital product?

Kajabi

Kajabi outperforms Teachable in selling all types of online courses. You can sell podcasts, memberships, coaching, and digital downloads, such as ebooks. 

You can upload these products by adding the file, its thumbnail, title, description, and setting the pricing. 

Kajabi has a more polished storefront compared to Teachable, and it features a bundle option that allows you to package courses, downloads, and coaching into a single offer.

It also offers scheduling tools that allow you to run sessions directly from the platform. 

I noticed that the product types follow the same structure, so offers don’t feel very unique. 

While you’re getting an all-in-one digital product package, it limits flexibility.

Teachable

Teachable supports digital uploads, such as PDFs, templates, or ebooks, and delivery to customers happens shortly after purchase. 

It has simpler tools when compared to Kajabi, but you can still use it to offer courses.

You can also bundle digital products in Teachable. 

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If your goal is to create a simple product, Teachable helps you do that, although you won't get the all-in-one system that Kajabi offers.

Verdict

Kajabi's bundles, course tools, and unified system make it stronger for creating and selling digital products.

Teachable gives you straightforward uploads and downloads, but it feels more limited.

What is Kajabi?

Kajabi is an all-in-one business platform that allows you to build and sell digital products.

Kajabi has a product feature where you create and package courses or coaching programs. You upload the course's videos, add text lessons, attach files, set access rules, and indicate the program’s length and session before you publish.

It features sales as well, a tool that allows you to create checkout flows by letting you set a price, write a product offer, pick the payment frequency, attach an order form, and activate checkout.

There is a marketing tool you can use for campaigns. You simply draft the email content, subject, and sequences, add subject lines, set send times, and select the target subscribers before you schedule the delivery.

This platform also offers a website tool that you select a template, upload a logo, edit pages, organise menus, add elements like images, dividers, and forms, and link product and sales pages to design a branded site.

What is Teachable?

Teachable is an online course platform that also lets you create and sell digital learning programs.

This platform allows you to build step-based lessons or a curriculum using its course feature. Here, you can upload videos, add text lectures, attach PDFs, arrange them into modules, and set quizzes to create a course before publishing it.

Teachable comes with a membership feature that allows you to create recurring access by letting you set a price for monthly and yearly subscriptions. You can link it to selected courses, schedule billing cycles, turn on auto-renew, and publish the plan.

It has a site feature where you can design a branded school whereby you select its theme, upload the logo, thumbnail, adjust fonts and colours, edit navigation, and add course or membership links to it.

More so, Teachable features sales, which you can use to create purchase flows. You write the sales page, upload images, add a checkout button, set the currency, and activate the payment link. It also breaks down your daily sales price, revenue, affiliate, and earnings.

Kajabi vs. Teachable: Feature-by-feature comparison

When I tested both Kajabi and Teachable, it became clear that these platforms aren't perfect for every creator. 

While they share some common features, the real differences showed up when I explored how each one handles course creation, memberships, digital products, and more.

That's where the comparison started to get interesting. Let's begin with the course creation and delivery.

[fs-toc-omit]Course creation & delivery

Kajabi

Setting up a course in Kajabi was smoother than in Teachable. This platform guides you when it's your first time. 

Like most course-creating platforms, you click the create course button, which opens up the course creator wizard. Next, provide a name and description. Kajabi can also generate a sample course outline with the info you provide.

Kajabi allows you to set the course price during the creation process. You can charge for the course or make it available for free.

If you plan to charge, you must indicate the delivery type, set the course price, and add the payment providers.

After setting up the course, Kajabi gives you a ready outline. You can customize the outline and then upload course content, such as videos, PDFs, and audio. This was much quicker to do compared to Teachable.

Uploading lessons into the course was not polished to me, but other things, like drip schedules and quizzes, are easy to add. 

The course player was responsive, but it felt quite rigid as it did not give me much room for custom design.

Teachable

Teachable, on the other hand, kept things simple. To create a course, you need to set its pricing, too. But here, you don't only set its pricing. You can create an actual pricing plan, specify the amount, describe it, and assign a name.

In Teachable’s course curriculum wizard, you can add various sections and upload the course contents or lessons one by one. 

Teachable has a drag-and-drop builder, and from my experience, it was easy to follow. The drip release feature was also functional. 

Another thing I noticed was that although you can add quizzes and certificates, Teachable’s design options are limited, very much like Kajabi.

The player in Teachable was good for delivery when compared to Kajabi, but it does not offer you much if you care about branding.

Easytools

However, when you consider Easytools, you get an advanced video customization as well as a smoother course setup experience, thanks to the clean UX interface. 

With its modern feel and ease of use, you can effortlessly upload lessons, group them, and set unlock rules.

That’s not all. Your students can gain instant access to your course after purchase without having to set up an additional account or log in.

Beyond all those great features, you can also use our AI to create a course, saving you time and effort. You can upload a course format, select a color palette, a layout type, and choose additional resources and products to include to generate a matching template.

Easytools allows you to customize the player and the course’s look, such as theme and style, to fit your brand.

In addition to that, Easytools offers layout edits in a way that Teachable and Kajabi don’t.

Easytools lets you specifically set a page title for the pages in your course, include a sidebar heading, a finished label, and more. You can even upload a header logo and turn on the option to display the header.

Moreover, you can set a delayed release date for each of your lessons in the course. This is particularly useful for cohort-style classes, where new lessons are released only as the class progresses.

Regarding certificates, you can design your certificate template, include a course name and course image, and switch the preview to the badge mode. 

In fact, Easytools also allows you to set a certificate issue progress threshold, a date before which issuing a certificate to a learner would be impossible.

As you can see, with Easytools, you get everything you need to sell your course within one platform successfully. These include issuing certificates, automatically collecting reviews after purchase and displaying them at checkout, generating a privacy policy, or collecting cookie consents.

[fs-toc-omit]Memberships & communities

Kajabi

Setting up the course membership in Kajabi was quite direct.  You only have to create a tier or “Offer,” then connect it to the exclusive course or content, before you make it a subscription.

So, this sets a community or group, where those who purchased that tier can access its content, and you can add lessons or updates. I could indicate the offer type, add products to the tier, and set its price and currency.

Kajabi also features a built-in community, which resembles a private forum in my opinion. 

However, I was expecting more customizable options during the setup.

Teachable

In Teachable, you get memberships through the subscription pricing on your courses. 

It allows you to gate ongoing content behind a monthly or yearly plan, for which you can set a price. This works fine for simple models. 

Also, I discovered the customizable community feature, allowing you to create a social space to engage your members and update them with content. You can also modify the space to reflect your brand, categorize it, and set access levels.

Teachable presents a simple look, but managing both your content and a community could have been more feature-rich.

Easytools

Easytools takes memberships up a notch in a unique way. Our platform lets you create subscriptions and add exclusive content just as easily. 

Rather than spending time and effort to build your community from scratch, you can integrate directly with Circle to host your community members in just a few steps.

To connect, simply select the Circle app connection option, name your connection, enter your account's API, and ensure your connection is established.

After that, you can easily set up automations to add members to the Circle community whenever they purchase or subscribe to a membership.

That is not all. Easytools also gives you more control over your members' access and limitations. If a member's subscription ends, you can control how quickly their access is revoked.

Easytools keeps your membership and community tightly connected, removing the need for extra manual work. The flexibility that comes with connecting your Circle community is something you will not find on Kajabi or Teachable.

[fs-toc-omit]Digital products beyond courses (eBooks, coaching programs, templates, bundles, etc.) 

Kajabi

Beyond courses, Kajabi allows you to create and sell podcasts, memberships, coaching, and digital downloads, such as ebooks.

I didn’t experience much challenge during my first attempt at creating and uploading an e-book file. The process involved uploading the download file, adding its thumbnail image, storefront description, and title, and then indicating its price.

From the storefront, you get a clean download area.

The bundles feature here lets you package courses, downloads, and coaching programs, for example, into one offer. Putting this together was a smooth process, which makes me feel that Kajabi does better than Teachable in this regard. 

There is also a scheduling feature, which allows you to create meetings and coaching sessions, set their duration, location, and availability, and connect them to a calendar.

Teachable

Teachable isn't limited to only courses. It also allows you to create and sell digital downloads like e-books, PDFs, or templates directly, which are delivered instantly after purchase. 

You can also offer coaching, although the tools feel less premium compared to Kajabi.

Similar to Kajabi, Teachable's bundles allow you to package courses, downloads, and coaching as a single offer. You add the offers to the package from the available categories.

Easytools

With Easytools, you can offer all types of digital products beyond courses, and it handles mixed products more effectively. 

You can create and sell e-books, templates, coaching services, or bundles from the products page. It allows you to deliver the products instantly or update exclusive content over time. 

The checkout is more advanced, and you can add upsells, cross-sells, allow multiple purchases, limit item availability, and set your taxes.

Furthermore, Easytools’ highly converting checkout features have advanced sales-boosting mechanisms.

For example, you can create flash sales, offer product bundles, utilize cross-sells, or use checkout recovery to convert hesitant buyers into paying customers.

When compared to Kajabi and Teachable, Easytools offers a smoother and more flexible setup. As an all-in-one platform, there’s no need for additional tools. 

This allows you to run different product types and keep everything connected at the same time.

[fs-toc-omit]Website & landing pages

Kajabi

Kajabi features a built-in website builder that has a drag-and-drop editor, which allowed me to set up my landing page. In the wizard, you can choose a theme, add sections such as forms, images, or videos, and link directly to your products or checkout.

You can use your landing page for signups, lead magnets, or sales offers. 

The website builder's flow was simple to follow, but there are limitations to templates when it comes to branding and customization. 

It will work for you if you plan to set up a whole site and funnels in one place, even if you don't have access to advanced layouts or unique designs.

Teachable

Teachable focuses on giving each of your products a sales page. 

It allows you to customize the course’s blocks, such as its headline, curriculum preview, pricing, or testimonials. There’s also the option to set checkout directly and add new blocks on the same page. 

Using the page editor, I was able to create and publish a simple and ordinary product page. 

Suppose you are a creator who wants more than a single page; you may want a full website or an advanced landing funnel. In that case, Teachable may not be the best option due to its limitations.

In view of this, some creators combine with third-party builders, such as WordPress, to get started.

Easytools

Easytools provides a powerful AI-supported website builder that helps you create websites quickly, whether you're starting from a prompt, a product, or a course you've developed.

With a wide range of section templates, you can easily customize layouts to reflect your brand. 

Plus, you can seamlessly integrate additional features like a pricing section, legal pages, a testimonials section, donation options, and social proof notifications. 

With all of these within Easytools, you don’t need any extra tools.

There is more. Easytools also allows you to set automations, where you select an event or trigger and assign it to a product or course before adding it to pages. 

This includes sending targeted emails after signing up on your website.

This does not limit your page to just presenting products. It goes beyond that to drive conversions in ways Kajabi and Teachable don’t.

[fs-toc-omit]Marketing tools

Kajabi

On the topic of marketing tools, Kajabi has built-in email marketing with automations. During my test, I could set up campaigns, segment lists, and send broadcasts or scheduled sequences related to purchases or memberships.

There is a pipeline that you can use as a simple funnel, linking pages, emails, and offers together. Kajabi also allows you to add affiliate programs, cart abandonment follow-ups, and set up coupons, including the percentage and duration.

It worked when I ran some campaigns, but the downside was that it did not feature advanced CRMs. If you have detailed analytics or larger campaigns, you may need to connect with external marketing platforms.

Teachable

Teachable’s marketing tools were much simpler to use.

In Teachable, you can create coupon codes, set up order bumps, and add affiliate programs to enable others to promote your products as part of your marketing strategy. 

It also comes with a built-in email feature you can automate for your campaign. 

I could also customize abandoned cart emails and track their metrics, such as total sent, revenue, and conversion rate.

Moreover, you can add forms to pages to collect details from your members or leads, but there isn't a funnel to route new members. 

You may have access to functional tools like discounts, forms, and affiliates, but more serious marketing like routing requires outside integrations.

Easytools

In a much more unique way, Easytools combines marketing with automation.

You can use the built-in email tools to set up campaigns and outreaches by setting a trigger or scheduling them, and drafting your campaign content. 

Moreover, you can export customer data automatically into your CRM and set up rules that connect checkout to follow-up actions. 

Again, Easytools enables you to add cross-sells, bundles, and flash discounts to help you level up your sales strategy and bring in more leads.

Unlike Kajabi and Teachable, you don’t need to integrate several tools with Easytools. It hosts marketing, automation, and conversion boosting live on the same platform, which helps you set it up easily and reduce missed opportunities.

[fs-toc-omit]Creator analytics & reporting

Kajabi

Kajabi gives you a clear overview of your business's performance. 

On its analytics dashboard, I was able to view and track key data like revenue, subscriptions, opt-ins, and page views. I could also select a specific period to view the analytics of that period.

You can also check the progress of your product and sales by offer. There are affiliate reports that track clicks and commissions if you ever run a referral program.

Although it was quite simple to use Kajabi’s analytics dashboard, the reporting is more focused on sales and trends than on deep customer insights.

Teachable

Teachable also tracks key metrics like sales. It provides you with more custom options, such as revenue, earnings, and course sales, and you can switch to view related analytics.

For instance, as a coach, you can track your students' enrollment, purchases, progress, and earnings, as well as refunds and payouts. 

Teachable also contains tools to let you track inactive users, failed payments, and recurring income. 

These analytics may be handy for course creators or coaches who want to track both educational and business data in one place. 

Here, the downside of Teachable is that it lacks advanced analytics and custom reporting for large businesses.

[fs-toc-omit]Payment collection

Kajabi

Kajabi lets you accept payments via Kajabi Payments, Stripe, or PayPal. The system supports Apple Pay, Google Pay, and buy now pay later options like Afterpay and Klarna.

Another thing that got my attention was its ability to handle tax calculations, invoicing, and integrations with QuickBooks or Xero. 

Additionally, you can select a period and apply filters to track payment-related metrics, such as transaction success and the number of subscriptions, while monitoring payment growth with a line graph.

Overall, you can manage payments inside the Kajabi dashboard, which makes the setup straightforward. 

The payment system works for a select group of supported countries. If you find yourself outside these countries, you may require more flexible gateways.

Teachable

Teachable also processes your payments through the native "Teachable: pay" or its Monthly Payment Gateway. 

It allows your members to pay with cards, PayPal, Apple Pay, Google Pay, or buy-now-pay-later, as well. 

There’s also a BackOffice that handles your affiliate payouts, tax forms, and remittances automatically.

Teachable’s payment system supports more regions than Kajabi. But if you want to set up custom gateways, you will have to pay extra fees and follow manual steps. 

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Overall, the payment system in Teachable seems more reliable when compared to Kajabi.

Easytools

Easytools utilizes Stripe for payment processing, allowing you to accept a variety of payment methods, including Apple Pay, Google Pay, credit cards, installment subscriptions, and BNPL options like Klarna. It supports local payment methods and over 130 currencies.

You’ll also have access to an advanced payment dashboard that tracks all your transactions, providing insights into revenue, sales, store views, and conversions.

Easytools includes built-in tax calculations at checkout and supports global sales. With the Easybilling feature enabled, it manages all sales tax and billing, including returns and customer inquiries.

It also integrates with invoicing software like QuickBooks or Xero via Stripe for easy tax report generation.

In Easytools, you can manage payment, billing, and taxes, product delivery, and automation all in one flow. 

You do not need any third-party or additional tools for payment collection, unlike Kajabi and Teachable. This platform lets you maximise conversions and optimize your sales process while keeping setup simple.

[fs-toc-omit]Integrations

Kajabi

Lastly, I got to review the integration features of the tools. 

Kajabi allows you to integrate a variety of native apps, including Google Analytics, Meta Pixel, and email services, to run your business. 

You can set up these integrations to run payments through Stripe or PayPal as well.

If you seek a broader workflow, Kajabi integrates with automation tools like Zapier, which allows you to access other external apps, such as HubSpot, Mailchimp, or Slack. 

The integration setup was practical. Regardless, aside from Zapier, the integration list does not offer enough apps like its competitor.

Teachable

Teachable comes with more native apps and connections, which you can access on its App Hub. 

It allows you to connect email tools like Mailchimp, analytics platforms like Hotjar, and marketing tools like Deadline Funnel.

Also, after integrating a tool like Zoom, Teachable allows you to add it to your course content as the platform for live classes.

In contrast, Teachable lacks enough built-in apps, but you can use Zapier and Segment to extend your workflow. 

It may support many tools, though some of these integrations are plan-dependent tools.

Easytools

Easytools features built-in integrations and automations that easily suit your workflow needs. 

For instance, you can automatically export all participants' data to Airtable or your CRM, prepare personalized email campaigns in your email tool based on participants' progress, or automatically grant access to your community when someone purchases your course.

These available connections help you sync your members' data, trigger emails, or update your CRM once customers make a purchase. You simply select the app, such as HubSpot, and enter its API or access token to connect.

If you also want a more advanced workflow, it offers Zapier and webhooks to run these workflows.

This makes your checkout and product delivery link smoothly with the tools you already use without the need for heavy plugins or manual exports.

Kajabi vs Teachable: Pricing comparison

Pricing always plays a huge role when you want to decide on the right platform. 

Both of these platforms take very different approaches. While Kajabi’s pricing positions itself as a relatively costly tool, Teachable keeps entry costs low and scales more gradually.

Here’s how they compare:

Verdict

Kajabi costs more at every level, but it includes marketing and automation tools built into the platform. Teachable is cheaper to start and offers a 7-day free trial, but lower tiers come with transaction fees and fewer built-in growth features.

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Kajabi vs Teachable: Is this the best tool for you?

FAQ

1. What is better, Kajabi or Teachable?

Neither is better. It depends on what you need. Kajabi is a stronger option if you want an all-in-one system, while Teachable is easier and more affordable for beginners.

2. Is Teachable easier to use since I already use Skillshare for my courses?‍

Yes. Teachable will feel familiar if you have already used Skillshare due to simplicity, the drag-and-drop builder, and straightforward course setup.

3. Does Kajabi offer better customization for course content than Teachable?‍

Yes. Kajabi offers flexibility, featuring multiple course themes, customizable layouts, and the ability to edit CSS/HTML.

4. How much does Teachable cost?

Teachable costs $39/month on the starter plan, $89 on the builder plan, $189/month on the growth plan, and $399/month on the advanced plan.

5. Can you collect payments with Teachable?

Yes. Teachable supports multiple built-in payment options, like credit and debit cards, PayPal, Apple Pay, Google Pay, and even “Buy Now, Pay Later.”

6. Can you collect payments with Kajabi?

Yes. Kajabi lets you collect payments effectively through gateway options such as Kajabi Payments, Stripe, or PayPal.

7. Is Teachable free, or do I need a paid plan to use it properly?

Teachable comes with a 7-day free trial, which lets you set up courses, enroll students, and start selling without paying up front. However, a 10% transaction fee applies.

‍8. Between Kajabi and Teachable, which one works better for creating and hosting a community?

‍Kajabi works better for creating and hosting a community. It comes with a built-in, engagement-oriented community system, whereas Teachable has a native community that offers introductory content.