Agata Koman: from after-hours lives to 23,000 students
She started with live streams from a small apartment. Today she has 23,000 students, PLN 3.2 million in annual revenue, and two subscription communities. See how Agata Koman built an education business, step by step.
- 23,000+
- students
- 3 models
- courses, a subscription, and downloads
- +1000
- community members
I sell all of my digital products and community access in Easytools. That keeps the whole business in one place. I also care about being able to build and test funnels myself — for example by adding extra products to the cart as an order bump. That lets me grow sales without having to invent a new product every time.
A creator who started with a phone camera
Agata Koman started with live streams and conversations with entrepreneurs. Over time, what she did on camera became the knowledge she now teaches: how to film with a phone, how to edit, and how to build a personal brand on social media.
Today she is a digital-product creator with a wide portfolio. More than 23,000 people have taken her courses.
One portfolio, three ways to sell
Agata’s offer is not a single product. Three models sit side by side:
- Online courses — including Solo Video, Reels Biznes System, and a course on creating content with AI. Bought once, they give access to a specific skill.
- Local Business Club and Go Create Club — subscriptions in which members get new material and contact with the community every month.
- Downloads — templates, tutorials, and a Videobook of editing lessons. Cheaper, quick to buy, and often the first step toward a larger product.
Each model sells differently. A course needs trust, a subscription needs access that stays current, and a download needs a simple purchase. The craft is joining them into one path, where one purchase naturally leads to the next.
A funnel that takes the customer one step further
Agata sells most of her products through Easytools. A few simple mechanisms help her build trust at the moment of purchase, raise the cart value, and keep club members longer.
Reviews in the checkout
With a course, the decision happens at the last moment. That is why Agata’s checkout shows student reviews. Someone hesitating before they pay can see what people who already finished the course say about it.
Access you do not have to police
In the Local Business Club, access to the material depends on an active subscription. When the payment goes through, the member has access. When the subscription ends, access expires automatically. Nobody on the team has to check a spreadsheet every month to see who paid.
Order bumps
When buying a course, the customer can add a complementary product — templates or a tutorial — with one click. It is a simple way to raise the order value without a separate campaign.
Discount codes
Agata uses discount codes for promotions, launches, and community campaigns. She can create them quickly and see who uses them, and when.
All sales in one place
Courses, subscriptions, and downloads land in one dashboard. Agata and her team see every order together, without switching tools.
What makes this story stand out
Agata did not stop at one successful course. Each stage of her path became the next product: filming became courses and tutorials, and running a company became a community for entrepreneurs.
What matters most is the relationship continuing. Someone who bought a template can come back for a course, and after the course join the club. In that model, the sale does not end with the first payment. The next purchases, renewals, and reliable access matter too.
Summary
Agata’s story shows that a creator’s business does not have to rest on a single course. You can build it step by step, adding products at different prices and in different models.
The wider the offer, the more important it is that selling works quietly in the background. For Agata, Easytools does that work, so she can focus on the next product.
