Piotr Kacała and Wojtek Strzałkowski: 1,800+ participants of AI_Product Heroes

A product duo

Piotr Kacała and Wojtek Strzałkowski look at building products from two sides.

Piotr has worked in web development for 25 years and is responsible for making products possible to build and ship. As CTPO he combined technology and product in a company that grew from a startup to $120 million in revenue. His specialty is how teams are organized: how to arrange them so they keep checking what users need and keep shipping the next version.

Wojtek has spent years on what a product does for the user. Since 2017 he has built machine-learning systems — recommendations, personalization, and predictive models — in services used by millions of people. He passes that knowledge on: he has trained more than 40,000 people in Google’s “Skills of Tomorrow AI” program and teaches AI at SGH Warsaw School of Economics.

Piotr knows how to organize technology and teams so a product can exist at all. Wojtek knows how to use data and AI so it is actually useful. Together they show the whole path, from idea to launch, in one course.

A product without waiting for a team

Both of them have watched, up close, how products are made in large companies. Before anyone checks whether an idea makes sense, you need a budget, a team, and approval from the board. AI changes that arrangement — today one person can validate an idea, build a prototype, and release a product to real users.

That is what they teach in AI_Product Heroes: product managers, engineers, designers, and founders who no longer want to wait for resources before they test an idea.

The course lasts 6 weeks, and participants work on their own project the whole time — from a Second Brain, a knowledge repository the AI can work with, through to launch.

Standing out in a crowded market of AI courses

There are plenty of AI courses. Even so, the first two editions of AI_Product Heroes gathered more than 1,800 graduates, and the course NPS is 70.2. What worked?

A specific audience and a specific result

Instead of teaching “AI for everyone,” the course speaks to people who make products, or want to start. It promises one clear result: a working product built with AI, not another dose of theory.

A course you cannot only watch

The creators say plainly that this is not a set of “pretty slides you will forget.” Every week there is a quest on your own project, completed tasks earn experience points, and the certificate is for a real result — not for videos watched. At the end, everyone shows their project on Demo Day.

A community, and a program that changes

Participants share progress on a closed platform, and the program changes from edition to edition.

A buying decision without the risk

Easytools handles the sale of every AI_Product Heroes edition. Individual access costs PLN 3,490 net, so the creators wanted the buying decision to be as simple as possible — for individuals and for companies.

Interest-free installments

To make the decision easier, the course can be bought in two interest-free installments: the first at purchase, the second later. The organizer runs the installments, not a bank — the buyer does not take a loan and pays nothing above the course price.

Two weeks to decide

If after two weeks a participant does not see the value, they get a full refund. Easytools handles refunds automatically.

A checkout that helps the purchase

The Easytools checkout is designed to make buying as easy as possible: as few fields as possible, every popular payment method, and no extra steps. People who have already bought through Easytools pay with one click — without entering card details again.

What makes this story stand out

AI_Product Heroes participants do not leave with knowledge “for later.” What they learn, they apply immediately to their own project — and they finish with a product that works.

What matters most is teaching fitted to the role. The third edition has two paths: technical and non-technical. An engineer learns something different from a product manager or a designer, but everyone reaches the same goal — a working product built with AI.

Summary

AI_Product Heroes shows that even in the most crowded topic you can stand out — with a course where people actually have to work, and which they later recommend.

Easytools keeps each new enrollment simple, from a frictionless purchase to a refund if one is needed.