Artur Jabłoński: 22,000 students, 4 bestsellers, and an AI course for marketers

A practitioner who teaches

Artur Jabłoński has worked in marketing and sales for about 10 years — and he does it from both sides at once. On one side he co-runs the marketing agency Digitalk and the advisory and training firm Suasio. Their team of more than 50 specialists helped clients generate nearly a billion zlotys of revenue in two years.

On the other side he teaches — in books, on a blog, in a podcast, and in online courses. He has written four bestsellers, including ones on effective Facebook ads and on writing so people want to read (and buy), and more than 22,000 people have bought his courses. His knowledge does not come from theory. It comes from campaigns he runs for clients.

AI, used with judgment

For several years Artur has been putting AI into marketing and sales teams — and teaching people to do it with judgment. Typing a prompt and copying the answer is not enough. The AI has to know the brand, its voice, and its goals, and whatever it generates has to be checked and finished like any other piece of marketing.

That experience became AI_Marketers. Artur noticed the market had changed: it is no longer enough for a marketer to know AI in one area, such as writing. They need the whole picture — from prompts, through content and SEO, to automation and analytics.

A course you leave with tools

AI_Marketers lasts 5 weeks and combines recordings with a weekly live session. Each week ends with a working tool the participant builds themselves. Among them:

• brand context — a document that lets the AI write in the brand’s voice,
• a content production system,
• an agent for writing articles,
• an agent that optimizes campaigns.

At the end, participants submit a certification project. More than 600 marketers finished the first edition, and more than 1,100 have finished the editions so far.

Selling in windows

AI_Marketers launches in editions, so the sale happens in windows — miss one, and you wait for the next. Easytools handles the whole sale, and several mechanisms make the decision easier:

Interest-free installments

Access costs PLN 2,990 net. To make the decision easier, the course can be bought in two interest-free installments: the first immediately, the second within 14 days of the course start. The organizer runs the installments, not a bank, so they do not affect the buyer’s credit score.

14 days to test

If the course does not meet expectations, the participant has 14 days to get 100% of the payment back. At that amount, it genuinely lowers the risk, and refunds are handled automatically with Easytools.

Automatic access to the community

The course community runs on Circle — that is where participants work through lessons and exchange knowledge, ideas, and feedback. Because Easytools integrates with Circle, every buyer joins the community automatically, right after purchase. The course team does not have to add hundreds of people by hand or track who already has access.

What makes this story stand out

Artur taught marketing to tens of thousands of people before he started teaching AI. For him, AI is a tool, not the goal — an addition to marketing that already works.

What matters most is learning by building. Participants do not finish with a list of prompts. They finish with tools they can use at work immediately, and with a finished project.

Summary

Artur’s story shows that in a topic that changes every month, being current matters. That is why AI_Marketers runs in cohorts: every edition is live sessions, and the program is updated as it goes — the third edition covers the most important areas of marketing. Alongside Artur, other experts and practitioners share what they know, including Tomasz Niezgoda, CMO of Surfer, and Łukasz Świerczyński of Alchemiq Studio.

Easytools holds the sale of the next editions together — from the sales window, through a comfortable purchase, to access assigned automatically.