Dominika Żak: from building DeeZee to mentoring women entrepreneurs

First her own business, then education

Dominika Żak built the footwear brand DeeZee. She started in 2005 with one of the first online shops in Poland, and from 2012 social media — especially Instagram — became her main sales channel. That is where she learned how to turn followers into customers.

She later used the same knowledge to build her personal brand, with huge success. Today almost half a million people follow her on Instagram.

Now she passes that experience on. She teaches women entrepreneurs how to run a profile, create content, and build an offer so that Instagram sells. Not from theory, but from what she tested herself — first at DeeZee, then on her own brand.

An offer that grows with the customer

Dominika does not sell one product. Her offer has several levels, and each one matches a different stage:

• Free material — a bio template, hook examples, seven steps to a profile that works. A first contact with her method, without risk.
• Online courses — including Instabizness from scratch, Instasell, Profitable Stories, and From 0 to 100,000. Each one solves one problem: the profile, the content, the sale, or the reach.
• The CEO System — group mentoring for women entrepreneurs who already have a product and want regular sales. Meetings with Dominika, sessions with experts, assignments with feedback, and access to her courses.

You can start with a free template and end in six months of mentoring. Each step continues the one before it.

A webinar that leads to the offer

One of the main ways Dominika reaches new clients is webinars. It is a format where she can show what she knows live, answer questions, and invite people into the next step right away.

For her, a webinar is not a one-off event. It is part of a whole system. Her funnels are designed to win clients for the long term — people who stay after the first purchase and move on, from a course to mentoring.

The tool Dominika recommends for building those funnels is Easytools.

What makes this story stand out

Dominika teaches what she tested in her own business. She carried her e-commerce experience into education and arranged it as several levels of support — from a free template to mentoring with experts.

What matters most is thinking in systems, not in a single product. A webinar brings new people in, courses let them start on their own, and mentoring supports those who want to go faster and further.

Summary

Dominika’s story shows that experience from your own business can become a considered education offer. The key is a path that takes the customer from the first contact to the largest program.

The more stages that path has, the more important it is that they work together. That is why Dominika recommends Easytools for webinar funnels.