Paula Balicka-Zańczak: from a job to more than PLN 4 million in digital products

From a job to her own business

Paula Balicka-Zańczak, known on Instagram as @ogiettaj, specializes in reels and automation. She created Poland’s first training on automating Instagram messages.

At the start of 2023 she still had a job and earned about PLN 10,000 a month. Her first webinar was supposed to bring an extra PLN 2,000 in the month. After five days she had PLN 10,000 — as much as her whole salary. Digital products quickly earned more than the job, so Paula left it.

Today more than 210,000 people follow her, and the business generated more than PLN 4 million in three years. Nearly PLN 2 million of that, over two years, came from a single digital product priced at PLN 99.

Reels that work for the business

Paula shows how to turn Instagram into a source of customers: from the idea for a reel, through reach and automation, to the sale. She tested it on herself first. Her most popular reel has about 8 million views. In one day she gained 20,000 followers, and 200,000 in 90 days.

The same system works for her students. Jagoda Perec started at 2,137 followers and passed 70,000. Karolina Portalska grew from about 2,000 to more than 40,000 in five months. Marta Zielniewska went from 13,000 after two years of posting to 169,000, and sells ebooks through automation.

Education in several forms

The first step is a free System 11 quiz, “Find your product idea.” It helps people find an idea for their own digital product, and the result arrives by email.

Biznes na Insta is a subscription platform with more than 250 video lessons. Every month students join a 10-day reel-publishing challenge, get new instructions and audio trends, meet Paula on lives, and get feedback on their own reels. More than 4,000 students have passed through the platform, and about 1,000 are active now.

The course “From reach to earning” is the core of System 11, for people who want to earn from their own digital product. Eleven modules lead from reels and the profile, through the product idea, the offer, the page, and the checkout, to the first sales campaign, run together over 11 days. One module is entirely about setting up an Easytools checkout, so students sell on the same tool Paula uses.

System 11 group mentoring is for people who want to work more closely with Paula.

A checkout that helps the sale

Paula sells both the Biznes na Insta subscription and the course through Easytools. She values two things: how comfortable it is to run, and the fact that the checkout itself helps increase sales.

With an order bump, the customer can add a bundle of six extra materials with one click. Cross-sell proposes the next products that fit what they are buying. And if someone starts a purchase and does not finish it, they get a reminder. It works in the background. Paula does not have to remember.

What makes this story stand out

Paula teaches the system she built her own business on. Students do not get theory. They get instructions and assignments whose results show up in the statistics.

The second pillar is regularity. The subscription gives students a new reason every month to come back and publish, and it gives Paula steady, predictable revenue. The course and the mentoring take the next step: from reach to their own product and the first sale.

Summary

Paula’s story shows that reels can be more than reach. They can be the foundation of a business.

Easytools keeps the sale of the subscription and the course comfortable, and each customer leaves a little more with Paula. Her students, building their own products, sell them on the same tool.