Paulina Tarasiuk: a free lead magnet that earns

From Amazon to automation

Paulina Tarasiuk founded her company in 2019. She started by selling on Amazon and with dropshipping. In 2023 she discovered Manychat — and that was the turning point.

Today, as Cyberruda, she builds no-code automations, lead magnets, webinars, and automated webinars for digital-product creators. She is a Zapier Solution Partner and teaches marketing automation at SGGW.

In 2024 she ran campaigns worth more than PLN 4 million net in total. She has built more than 5,000 automations and 30 complete lead-magnet systems.

She has worked with Dominika Żak, Ania Skura, and Agnieszka Mielczarek, among others.

A shoemaker who wears the shoes

Paulina teaches funnels and uses them herself. Her own lead magnet — the guide “Secrets of effective lead magnets” — runs in Easytools.

A free product with an order bump

The guide is free. But in the checkout the customer can add a cheap product of about PLN 10 with one click. Some of the people who came for the free material leave with their first paid purchase. A subscriber becomes a customer immediately.

That matters for the whole funnel. Someone who has paid once — even PLN 10 — buys the next time much more easily. And the small order-bump orders can partly cover the cost of acquiring the contact.

Products at different price points

Paulina’s offer has several levels:

• Free lead magnets — the guide, a tutorial on a first Manychat automation, and a checklist for connecting a Meta account to Manychat.
• Low-priced digital products — for example the add-on of about PLN 10 in the order bump.
• 1:1 consultations — a meeting where Paulina reviews the customer’s automations and helps fit them to the business.

A customer can start at zero and move into working together when they are ready. Every level sells through Easytools.

A page built in Easytools

The cyberruda.pl site was also built in Easytools. The page, the checkout, and the products are in one place — without stitching several tools together.

What makes this story stand out

Paulina builds funnels professionally — for creators such as Dominika Żak. Her own funnel is therefore the best showcase of what she does.

What matters most is treating a free product like a first sale. A lead magnet does not only collect contacts. It also earns — thanks to one add-on in the checkout.

Summary

Paulina’s story shows that a lead magnet does not have to be a marketing cost. With an order bump of a few zlotys it becomes the first step into a paid relationship with the customer — and Easytools holds all of it in one place.