Pay what you want
Let customers set prices within their budget while expanding your global reach.
- Display a recommended price that customers can adjust
- Allow customers to decide their payment for your product
- Set a minimum price and alert customers if they go lower
- Activate the Pay what you want feature with one click
See how this feature works
Check out the demo of this feature and try it out for yourself!
Introducing the 'Pay What You Want' pricing model
In the ever-evolving landscape of digital products, flexible pricing models have garnered significant interest among sellers and consumers alike. One such model is the 'Pay What You Want' (PWYW) pricing strategy. This approach empowers customers to determine the value they place on a product, fostering a sense of goodwill and engagement. The core of this strategy lies in its ability to cater to different customer segments, from those seeking free access to content to those willing to pay a premium to support creators they admire.
Implementing the PWYW pricing option in Easycart is straightforward and offers a range of customizable options. First, you need to choose a PWYW pricing model for your product or its variant, and then you can adjust it to your own case.
For instance, you may choose to set a suggested price—such as $19—while also defining a minimum price, which could be as low as $0. When your customer types zero at checkout, the purchase button will change automatically to 'Receive.'
However, when you do define the minimum price, and someone tries to donate less than that, it won't be possible, and we will display a notice about the minimum price.
This dual-pricing mechanism ensures accessibility for all potential customers while encouraging higher contributions from those who are willing and able.
Additionally, you can personalize the checkout experience by modifying labels and descriptions to align with your brand's messaging, such as changing 'Complete Purchase' to 'Donate' to emphasize a fundraising initiative.
The advantages of the PWYW model extend beyond immediate sales. By allowing customers to self-determine prices, you can gather valuable insights into consumer behavior and willingness to pay. This data can inform your future pricing strategies, helping to optimize revenue streams.
Moreover, PWYW cultivates a community of loyal supporters who feel more connected to the brand, knowing their contributions directly impact the creator's success.
In essence, PWYW is not just a pricing strategy; it's a tool for building relationships and driving sustainable growth in the digital marketplace.
Watch this feature in action
See how this feature can help you drive better results to your business and try it out in your setup. If you don't yet have an account, create one now.
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Here’s what we’re being asked
Have any questions about Easytools? Feel free to browse our list of frequently asked questions below or just drop us a line, we're always here and ready to lend a hand.
Easytools is an all‑in‑one platform for creators and solopreneurs who sell digital products. You can build a product page, take payments with a high‑converting checkout, send emails based on purchases, collect testimonials, and deliver your product (including courses) - all from one place.
Yes. All features are included in every paid plan, under one subscription. Want to start small? You can use the free plan with checkout access, then upgrade anytime when you’re ready for the full platform. To learn more details, go to our Pricing.
Yes - to sell through Easytools, you connect Stripe, the safest global payment operator. Easytools runs on top of your Stripe account, which means your payments and customer data stay in Stripe (so you’re not locked in).
Easytools is for anyone who creates digital products — whether you’re a team of one, a solopreneur, influencer, freelancer, or a growing business. If you want a simple way to sell online (without a complicated tool stack), you’re in the right place.
Fast. You can create your first product in about 5 minutes with our quick setup. If you still need to connect Stripe, you can usually be ready to accept payments the same day (often within an hour).
Nope. Easytools is 100% no‑code. You set things up with simple, step‑by‑step editors - no developers, no complicated configuration.
Yes - you can cancel anytime. No long‑term contracts and no strings attached. And because Easytools runs on top of your Stripe account, your payments and sales data stay with you in Stripe. So if you ever decide to stop using Easytools, you’re not losing access to your core sales history and customer data.
Yes, we're always ready to help! Tell us what you’re using now and what you want to move, and we’ll guide you through the switch.
Absolutely! We’re continually expanding our list of native integrations because we believe that using tools you’re familiar with makes your work faster and easier. And if a tool isn’t on our integration list yet, no worries! You can always send your data from Easytools to a webhook and set up advanced automations or integrations using Make or Zapier.
You can reach us via chat and email (and book a call when you need it). You also get access to our knowledge base, onboarding help, and weekly sessions - plus a creator community if you want to connect with others.
Take it easy with Easytools
Focus on creating, and let Easytools handle the behind the scenes work.