Jakub Chwiłkowski: from 1:1 consultations to a diet app and a subscription

It all started on Instagram

Jakub Chwiłkowski started on Instagram. First he shared what he knew about nutrition there and showed that you can lose weight without giving things up — with waffles, pancakes, and toast on the plate.

Only a few years later did he start working as a dietitian. Today about 165,000 people follow his profile, and more than 10,000 clients have already used his support.

From ebooks to an app

At first Jakub sold 1:1 dietitian work and ebooks. It quickly turned out that this was hard to scale — and ebooks were not convenient for clients or for him.

So he bet on an app for iOS and Android. It lets him reach a much larger group of people and easily share new recipes with his users.

Jakub’s app already has more than 350 recipes, each in four calorie versions. Meals can be swapped, ingredients replaced, and the shopping list builds itself.

This way clients can easily fit the diet to themselves, and they open the app every day: when they choose lunch, plan the day, or go shopping.

Three packages to choose from

Access to the app is a subscription. The client picks the package that suits them best:

• Standard — 50 recipes, PLN 39 a month,
• Premium — more than 350 recipes and flexible calories, PLN 49 a month,
• Pro — 1:1 work with Jakub and an individual plan, PLN 599 a month.

Each package can be paid monthly or bought for a year up front, at a better price.

Selling subscriptions with ease

Jakub’s app runs on the AllowEat platform, and he sells access to it through Easytools. Jakub’s team gets an email about every important change — a new purchase, a cancelled subscription, or access that is about to end. That way they always know who to give access to the app and whose access to remove.

A purchase in a few clicks

Buttons on Jakub’s site lead straight to an Easytools checkout. There the client picks a package — monthly or yearly — and pays right away.

Automatic reminders

When a client changes their subscription details — for example cancels it or their access ends — Easytools automatically sends the right reminders. The team does not have to send these messages by hand or with extra tools.

Clients manage their own subscription

In the Easytools portal the client can cancel the subscription or change the plan at any time — without emailing Jakub and without waiting for his team’s support.

What makes this story stand out

Jakub does not sell a one-off meal plan. He sells a tool the client uses every day. A product like that has value for as long as someone uses it — which is why a subscription fits it perfectly.

What matters most is combining a dietitian’s knowledge with a daily habit. The recipes are no longer just Instagram content you watch and forget — they become part of the day.

Summary

Jakub shows how to turn a dietitian’s knowledge into a product clients come back to several times a day. Three packages let someone start with a small amount and move up when they need more support.

Easytools takes care of sales and payments, so Jakub can focus on what he likes most: new recipes and work with clients.