Katarzyna Puławska: from a passion to more than 500,000 followers

It started with a photo of dinner

Katarzyna Puławska started simply: she photographed what she cooked. People quickly asked for the recipes, so she started sharing them.

Today, as @onaciaglegotuje, she has more than 500,000 Instagram followers. Her recipes are simple and everyday — the kind you can make after work, not only for a special occasion.

Kasia has a very wide niche — and she knows how to turn it into purchases.

A recipe you can come back to

A reel disappears from the feed in a few seconds. A recipe in an ebook stays: you can open it in the shop, check the ingredients, and cook at your own pace. That difference is why an ebook is a natural next step for a food creator.

Kasia arranges her recipes into themed ebooks. Some are seasonal, for example for Easter — they land exactly when people are looking for holiday recipes.

She most often sells them in bundles. One of them is 5 ebooks and 2 mini extras — 248 recipes in total for soups, salads, food for work, and holidays. It costs about PLN 90, so the decision to buy comes easily.

At a community counted in the hundreds of thousands, even a small share of buyers means thousands of orders. That is the magic of scale.

The brand is also growing into another format. Kasia is building the Ciągle Gotuje app of recipes, available on Google Play. The same recipes reach people in several ways — everyone picks the one that fits.

A purchase without obstacles

Kasia sells her cooking ebooks through Easytools — most often in bundles.

The people who reach her checkout have been cooking from her Instagram recipes for a long time. They know the brand, they have a relationship with Kasia, and they want to buy. The checkout’s job is simple: do not get in the way.

One screen, one click

The whole purchase happens on one screen, and payment takes one click. A customer who has already decided does not meet a moment on the way where they might change their mind.

The files arrive on their own

Kasia adds the ebook bundle to the product, and Easytools delivers it to the customer automatically. The file is in three places: the email, the thank-you page, and the customer portal. Fewer “I didn’t get the file” messages means lighter support.

Recovering carts

If someone starts a purchase and does not finish it, they get a reminder. At this scale, every recovered order counts.

What makes this story stand out

Kasia did not invent a product from scratch. She gathered what her audience already loved and arranged it into a form that is easier to use every day.

What matters most is turning creative work into a useful product. Instagram recipes get a new life — outside the rhythm of posting and the algorithm.

Summary

Kasia’s story shows that a community does not sell by itself. What sells is a product people want to come back to — and that they are happy to pay for.

Once that form exists, Easytools takes care of the rest: the purchase is simple, and the files reach customers automatically.