Szymon Negacz: 30,000 salespeople trained, and an AI course for sellers

From an advisor to a group of companies

Since 2018 Szymon Negacz has helped companies with B2B sales and marketing. From the start he shared what he knew online — and that content helped him win his first clients.

Over time a one-person practice became WiseGroup, a group of companies that includes SellWise, HireWise, AdWise, and Let’s Automate. Almost 200 people work there today, helping companies sell, recruit, and automate processes.

Szymon still teaches. He has trained 30,000 salespeople, hosts the podcast “Modern Sales and Marketing,” and runs the Wise Business School channel on YouTube, where he explains complex business topics in plain language.

More time for selling

“As a practitioner I know that administration leaves us too little time for real selling.”

Szymon Negacz

Notes, updating the CRM, research before a meeting, another version of an email — all of it takes time a salesperson could spend talking to customers. And customers arrive at those conversations better prepared, because they do their own research with AI. The salesperson has to be better prepared too — and have the time for it.

That is the idea behind AI_Sales: a course on handing the tedious part of the work to AI — from finding customers to closing the deal — without losing quality. It is for everyone who runs complex B2B sales: from salespeople just starting out, through sales directors, to company owners.

The response to the first edition exceeded expectations.

“After the first edition, which more than 1,400 people finished, we did not wait — we are opening the second immediately.”

Szymon Negacz

A course where finished material gets made

AI_Sales lasts 6 weeks and combines video lessons with a weekly live session. Participants work on their own sales process immediately and build, among other things:

• a sales-process audit based on data,
• cold-email and cold-call sequences,
• briefs before a customer conversation,
• ROI calculations and business cases,
• ways of handling objections.

They also get tools, including Seler AI and Wingman AI for two years, and a custom GPT called “Negotiator PRO.”

Selling in windows

Enrollment for AI_Sales is open only before the next edition starts. Miss it, and you wait for the next one. Easytools handles the sale, and several things in the checkout make the decision easier:

Interest-free installments

Access costs PLN 2,990 net. To make the decision easier, the course can be bought in two interest-free installments — no bank, and no credit check. BLIK, card, and PayPo are among the other options.

14 days to test

If the course does not convince them, the participant has 14 days to get 100% of the payment back. At that amount it is easier to decide when you know you can step back. Easytools handles refunds automatically.

Automatic access to the community

The course community runs on Circle — that is where participants work through lessons and exchange knowledge and feedback. Because Easytools integrates with Circle, every buyer joins the community automatically, right after purchase.

What makes this story stand out

Szymon does not teach sales from the sidelines. He built a group of companies that has grown 2,200% since 2020 — so he knows what every hour a salesperson spends on administration, instead of talking to a customer, actually costs.

What matters most is time won back. AI takes the research, the notes, and the first drafts of emails, and the salesperson can return to what they do best: conversations with customers.

Summary

Szymon started by advising individual companies. Today, in one course, he works with more than a thousand salespeople at once — from people just entering sales to directors and owners. They share one thing: they want to spend less time on the CRM and more time with customers.

Easytools keeps enrollment for the next edition just as simple — from a checkout with interest-free installments to access to the community on Circle.