Failed renewals recovery
How we attempt recovery of failed subscription renewal payments and what notifications we send to customer who's subscription failed?
Last updated
August 26, 2025
In the case of subscription renewals, payment errors are a factor reducing conversion - it often happens that there are not enough funds on the card and therefore the transaction is not processed.
As part of Easytools, we have a number of mechanisms that help convert such a transaction:
- When a charge fails, we send an email notification about the error and automatically extend the subscription validity for a specified time. We do this multiple times and suggest a sequence of 1-3-5 days. The retry schedule and attempt quantity can be set directly in Stripe:
- Once the notification is sent, customer is able to fix the error right away by going to our Customer portal, where they will find additional information as well as a button allowing immediate initiation of the re-charge procedure (e.g., after funding the card)
- In the email, we also send information about when the next charge attempt will occur if the customer doesn’t take action in the panel Additionally, we send notifications about the approaching expiration date of the card.
These notifications are automatic and are not part of the cart recovery process - we don’t charge any commission on them nor do they appear in the session summary.
