Automations vs emails
Easytools offers two powerful ways to reach subscribers: one-off email campaigns for timely announcements and automated sequences that run on autopilot to deliver personalized experiences.
Easytools lets you reach your subscribers in two ways: one-off email campaigns and automated sequences.
What is an automation?
Automation is an email workflow that runs continuously on its own - when a specific trigger happens (e.g. someone joins your list), it automatically runs a sequence of predefined steps. So you only set it once and it works until you turn it off.
Such sequence can include multiple emails, branches and conditions that allow you to precisely target users and provide them with personalized experience.
Automations are ideal when you want to keep your subscriber engaged in an automatic way and guide them through a specific activity. It can be a perfect option for:
- Onboarding flow to welcome new users
- Follow up sequence for inactive subscribers
- Sequence guiding those who collected your lead magnet towards a purchase
What is an email?
Email is a one-off campaign that is sent manually and is not triggered by users' activity. You can choose to send your email campaign immediately or schedule it for a specific time.
Email campaigns are perfect for delivering all kinds of one-time communication, that is not triggered by subscribers' behavior. It will be a perfect choice for sending out:
- Newsletters
- Product updates
- Flash sales promo
- Time-limited special offers
See how to create your first automation.
