What is Omnibus

Omnibus is a consumer-protection rule that has applied in Poland since 1 January 2023 and comes from the EU Omnibus directive. Whenever you show customers a discount, you must show the lowest price from the 30 days before that discount next to the reduced price.

The rule also covers digital products: ebooks, courses, templates, consultations and subscriptions. What counts is the price at which the product was offered, even if nobody bought it at that price.

When you need to think about it

• You show a crossed-out price, for example PLN 299 PLN 199.
• You write “-30%”, “Black Friday: PLN 100 off” or “sale”.
• You advertise a discount together with a price in an email, on Instagram, on a web page or in an ad. The lowest price from the last 30 days must be there too.

What else to watch out for

• The discount percentage is calculated from the lowest price of the last 30 days, not from the “regular price”.
• If the product has been on sale for less than 30 days, you show the lowest price since the day sales started.
• The information must be right next to the reduced price and easy to read. Do not hide it in a footnote or a tooltip.

Why it matters: penalties

• Trade Inspection (Inspekcja Handlowa): up to PLN 20,000, and up to PLN 40,000 if the violation is repeated at least 3 times within 12 months (Act on price information, art. 6).
• UOKiK (the consumer protection authority): if the practice harms the collective interests of consumers, up to 10% of annual turnover, and up to PLN 2 million for the person managing the business.
• UOKiK really does check this. Zalando received a fine of nearly PLN 31 million and Temu almost PLN 6 million (UOKiK announcement on the fines for Zalando and Temu).

A “sale” where the price was never higher before is simply misleading customers. Inspections and complaints are most common before Black Friday.

How to do it in Easycart

Easycart calculates the lowest price from the last 30 days for you, separately for each variant, and shows it in the checkout under the reduced price.

Step by step: How to enable Omnibus in Easycart.

Important: This is not legal advice. You are responsible for your own prices.